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What is a web analysis?
Web analysis plays an essential role in understanding user behaviour, optimising performance and, ultimately, reaching your online goals.
The main goals of a website analysis are higher user satisfaction, better functionality and stronger overall performance.
How is a website analysed?
An analysis shows whether the optimisations made on your site are relevant to users and increase traffic. If they have negative effects, a specialised team needs to step in to turn the result around.
A website analysis is a systematic review of the elements that contribute to a site's performance and effectiveness. It is tailored to each website, carried out manually by an expert in the field, and lists the problems found and suggested fixes for the key components of the site: UX (user experience), design, mobile responsiveness, performance, server, various errors and suggested improvements.
When the analysis is complete, you will receive a PDF report with the best recommendations on the next steps to take.
What does a website analysis include?
- The overall look of the site
- Analysis from the end buyer's point of view
- Homepage, categories and product page
- Shopping cart and checkout process
- Feature testing: cart, checkout, account, wishlist, compare, search and filters
- Loading speed and suggestions for improvement
- Links in page texts and forms
- Display and functionality on mobile devices
- User reviews and opinions
- Design, banners, graphic elements and calls to action
- Brief GDPR analysis
- Basic SEO: errors, requests, resources, internal links, headings, alt attributes
- Server performance (if applicable)